Building, Defending and Managing Reputation

Engaging | Sync Marketing + Communication > Building, Defending and Managing Reputation

Building, Defending and Managing Reputation

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Strategic communication consulting, knowledge and know-how of the interactions of its processes and protagonists is fundamental to influence stakeholders’ choices.

Its comprehension, analysis, and in-depth analysis, as well as the choice of targets, implies years of experience and knowledge.

  • STAKEHOLDER MAPPING
  • DIGITAL AREA REPUTATION STUDIES

STAKEHOLDER MANAGEMENT

We create the mapping and manage the communication process for stakeholders. We manage the reputation of brands and people, in a 360 degree process. Our difference lies in our ability to promote a workflow that makes brands more comprehensive. After the audit, we act through a territory of attraction and seduction for journalists and social networks, following a practice that traces a consistent and captivating narrative that creates a field of attraction with the target audience.

COMPETITIVE INTELLIGENCE

Integrating new indexing and search technologies, administration, sharing and distribution of information, and management of relationships with the various stakeholders, the Competitive Intelligence and Surveillance function allows companies and organizations to anticipate and reduce risk when making decisions. This function crosses information so that you can monitor in real time all your surroundings, so that you can be aware of the behavior and strategy of suppliers and competitors. There are several tools that allow you to implement this platform, which in practice can work separately or together to enhance the function of surveillance and Competitive Intelligence.

CRISIS COMMUNICATION

We support our clients in structuring their communication in times of crisis. We accompany the client during a crisis management. We help to write Crisis Management Manuals, offering the following services:

  • Identification of potential crisis scenarios
  • Crisis Communication Management with the Media
  • Crisis Communication Manual
  • Media Training
  • Training program in Crisis Communication
  • Training of Spokespersons

MANAGEMENT AND COMMUNICATION WITH EMPLOYEES

People are the most important stakeholder. We work closely with our clients to help them understand, transform, grow and communicate with their people. Through creative interaction in the change management process and learning strategies and programs, we drive people transformation to help their organizations succeed. In this area we develop from the ground up a new process that is about transforming employees and companies to be happier.

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